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April 21, 2025Hermosa Beach Home Staging That Sells Over List Price
As seen in Home Staging NewsWire
How One Coastal Listing Closed $105,000 Above Asking
In markets like Hermosa Beach, buyers are not just comparing prices. They are comparing confidence. Confidence in condition. Confidence in layout. Confidence that the home will support the lifestyle they want.
A recently staged bungalow, by Michele Sprauer of DomaStyle Design, earned a spot in the RESA® Sold Over List Price Club after closing $105,000 above asking.
The result was not accidental. It was the outcome of thoughtful decisions made under pressure, with buyers firmly in mind.
The Situation: A Home With Constraints and a Compressed Timeline
The homeowners were mid-renovation when unexpected issues forced them to pause and list sooner than planned.
The goal was clear: sell quickly, but still achieve top dollar.
The property came with several challenges that could have limited buyer enthusiasm:
- A layout requiring careful visual flow
- A partially finished basement with exposed rafters and cement flooring
- A smaller footprint where every square foot needed to earn its place
- Last-minute schedule changes, including a same-day install delay
This was not a listing where buyers would overlook flaws easily. The presentation had to do the heavy lifting.
The Strategy: Show Potential, Not Perfection
This project combined pre-listing consultation with full vacant staging, allowing the marketing strategy to start before the home ever hit the market.
DomaStyle Design began with a walk-and-talk consultation to assess the layout, identify potential buyer objections, and determine where staging would have the greatest impact. With a compressed timeline and a smaller footprint, every room needed to clearly communicate its purpose.
The home was staged with all furniture and accessories curated and provided by DomaStyle Design, allowing for complete control over scale, flow, and visual continuity. Throughout the main living areas, smaller-scale furniture and neutral finishes were selected to maximize natural light and keep the spaces feeling open, airy, and appropriate for a Hermosa Beach lifestyle.
A key part of the strategy focused on the partially finished basement. Rather than leaving it empty or minimizing it in marketing, the space was intentionally staged as a second family room. By adding a rug, seating, and décor, buyers were able to immediately understand how the basement could function as usable living space, rather than viewing it as unfinished square footage.
Michele told us, “This allowed buyers to envision the basement as valuable, usable living space and see that with just a little effort,
it could become an amazing room.”
The goal was not to hide imperfections, but to guide buyers toward possibility. By clearly defining how each space could be used, staging reduced uncertainty, strengthened emotional connection, and helped buyers move from interest to action.
The Result: Multiple Offers and a Sale Over Asking
The home attracted multiple offers within days of hitting the market and ultimately sold for $1,455,000, well above its $1,350,000 list price.
The estimated return on staging investment exceeded expectations, with an ROI reported at over 1,400% for the homeowner.
More importantly, the staging helped remove hesitation, clarify value, and create momentum during a time-sensitive listing.
The seller’s feedback was clear. The staging helped them achieve an outcome that made a difficult situation easier to navigate.
Does Home Staging Help Homes Sell Over List Price in Hermosa Beach?
This listing offers a clear answer.
In coastal markets where buyers have options, staging is not about making a home look attractive. It is about reducing uncertainty.
When buyers understand how a home functions, how spaces can be used, and how the property fits their lifestyle, they are more willing to compete.
For real estate agents, this matters because:
- Buyers pay more when they feel confident, not rushed
- Challenging spaces can become assets when framed correctly
- Strategic staging strengthens listing presentations and pricing conversations
Home staging works in Hermosa Beach because it aligns buyer psychology with market realities. It removes friction and replaces it with clarity.
Recognized by the RESA® Sold Over List Price Club
This Hermosa Beach sale earned recognition through the RESA® Sold Over List Price Club, which highlights staging projects that deliver measurable market results, not just beautiful rooms.
For agents, it offers a real-world example of how staging supports pricing and negotiation. For stagers, it reinforces the value of problem-solving and understanding buyer behavior.
When preparation, presentation, and timing align, the market responds.
Photography by Walz Street Photography provided by RESA Stagers DomaStyle Design.
